Banking News – AI-powered creator marketing platform Vheel has officially launched its services in Nepal and India, marking its first formal expansion into the South Asian market and connecting businesses with content creators through a unified digital platform.

The platform is designed to streamline creator marketing campaigns by enabling businesses to discover creators, manage campaigns, edit and approve videos, process payments, and secure content rights within a single integrated system.

At the same time, content creators in Nepal and India will gain opportunities to collaborate directly with both domestic and international brands, helping expand their reach and build sustainable careers.

Speaking at the launch event, Vheel Founder and Chief Executive Officer Dilip Dhakal said the expansion reflects the company’s long-term commitment to shaping South Asia’s creator economy.

“The official launch of Vheel in Nepal and India is a significant step toward building the future of South Asia’s creator economy. Through world-class technology, we aim to connect creators and businesses, enabling them to collaborate, grow, and compete globally,” Dhakal said.

The launch event brought together leaders from Nepal’s technology, startup, creator, business, and diplomatic communities. Among the distinguished guests were Scott Urbom, Chargé d’Affaires at the U.S. Mission to Nepal, and Dr. Manish Thapa, Honorary Consul of Costa Rica in Nepal and Founding Managing Partner of Global Equity Fund.

Addressing the event, Scott Urbom highlighted the importance of innovation and entrepreneurship, stating that Vheel represents an example of how American entrepreneurship and Nepali talent can work together to create new business opportunities and strengthen commercial ties.

Founded by Nepali-American entrepreneur Dilip Dhakal, Vheel replaces traditional workflows that rely on emails, messaging apps, spreadsheets, video editing software, and separate payment systems with a single AI-powered platform for managing creator campaigns.

Businesses can create campaign briefs based on their products and target audience, while creators can either apply directly or be matched through Vheel’s AI-powered recommendation system. Selected creators can produce content using built-in video editing tools and licensed music, after which brands can review, request revisions, approve content, and release payments automatically through the Vheel Wallet. The platform also manages content licensing and usage rights.

Currently, Vheel connects more than 450 brands, over 550,000 verified creators, and users across 121 countries.

To support local transactions in Nepal, Vheel has partnered with NCHL, Fonepay, eSewa, Khalti, and Hamro Pay, enabling seamless payment services for both businesses and creators. The company said these partnerships will further strengthen Nepal’s growing creator economy and support its future development.