Banking News – AI-powered creator marketing platform ViiL has officially launched its services in Nepal and India, marking its first formal expansion into the South Asian market and strengthening connections between businesses and content creators through a unified digital platform.

The company said the platform is designed to simplify and streamline collaboration between brands and creators by providing an integrated ecosystem for creator marketing.

Through ViiL, businesses can discover suitable creators, manage marketing campaigns, review and approve video content, process payments, and securely manage content licensing rights. At the same time, creators in Nepal and India will gain direct access to collaboration opportunities with both domestic and international brands.

The official launch event brought together leading figures from Nepal’s technology, startup, creator, business, and diplomatic communities, highlighting the platform’s strategic entry into South Asia.

Speaking at the event, ViiL Founder and Chief Executive Officer Dilip Dhakal said the launch reflects the company’s long-term commitment to building the future of the creator economy in South Asia.

“The official launch of ViiL in Nepal and India is more than a market expansion—it is our commitment to building the future of the South Asian creator economy. This region is home to millions of talented creators and businesses that deserve world-class technology to collaborate, grow, and compete globally. Through ViiL, we are creating the infrastructure that enables creators to build sustainable careers while helping businesses grow through authentic content,” Dhakal said.

The event was attended by Scott Urbom, Chargé d’Affaires at the U.S. Mission to Nepal, and Dr. Manish Thapa, Honorary Consul of Costa Rica in Nepal and Founding Managing Partner of Global Equity Fund.

Addressing the gathering, Urbom highlighted the role of innovation and entrepreneurship in strengthening international collaboration.

“As the United States celebrates its 250th anniversary of independence, we also celebrate the spirit of freedom and creativity that has made America a global leader in entrepreneurship, artificial intelligence, and technological innovation. ViiL is an excellent example of bringing together American entrepreneurship and Nepali talent to create new opportunities, strengthen business ties, and promote shared prosperity,” he said.

Founded by Nepali-American entrepreneur Dilip Dhakal, ViiL is an AI-powered video marketing platform that connects brands and creators through an intelligent end-to-end workflow. The platform replaces traditional campaign management processes that rely on email, messaging applications, spreadsheets, separate video editing tools, and multiple payment systems with a single integrated solution.

Businesses can create campaign briefs by specifying products, target audiences, and content requirements. Creators can either apply for campaigns or be matched through ViiL’s AI-powered recommendation engine. Selected creators can produce content using built-in video editing tools and licensed music, after which brands can review, request revisions, approve content, and automatically release payments through the ViiL Wallet. The platform also securely manages content licensing and usage rights.

ViiL currently connects more than 450 brands, over 550,000 verified creators, and users across 121 countries. Businesses in Nepal and India can access the platform through the company’s website, while creators can use the dedicated ViiL mobile application.

To support local payment processing in Nepal, ViiL has partnered with Nepal Clearing House Limited (NCHL), Fonepay, eSewa, Khalti, and Hamro Pay. Businesses will be able to make payments through NCHL, creators can receive payments via Hamro Pay, while both businesses and creators can transact using Fonepay, eSewa, and Khalti.

The company said these partnerships are expected to strengthen Nepal’s creator economy by providing secure, seamless, and localized payment infrastructure for digital creators and businesses alike.