Banking News – Global home appliance and technology brand Midea has entered into a five-year strategic partnership with world-renowned football club FC Barcelona, becoming the club’s Principal Partner and Official Home Appliances Partner beginning with the 2026/27 season.

According to the company, the partnership, which officially took effect on July 1, 2026, will remain in place through the 2030/31 season. Midea’s logo has also made its debut on FC Barcelona’s new home jersey for the 2026/27 campaign.

The newly unveiled jersey combines the club’s iconic blue and garnet colors with a modern design, reflecting Barcelona’s rich history, dynamic identity, and vision for the future.

Over the next five seasons, Midea and FC Barcelona will collaborate on a range of initiatives, including co-branded content, matchday communications, fan engagement activities, and market-specific campaigns, aimed at connecting with consumers and football fans worldwide.

The company said the partnership seeks to bring together sporting excellence, technological innovation, and modern lifestyles under a shared global vision.

Rafael Yuste, First Vice President of FC Barcelona, said Midea’s commitment to smart home solutions, research, and innovation aligns closely with the club’s forward-looking philosophy.

Meanwhile, Lewis Fu, President of Midea International Business, described the long-term collaboration with one of the world’s most successful and popular football clubs as an exciting milestone for the company.

Midea stated that the partnership is expected to strengthen its global brand recognition while creating new opportunities for Nepali football fans to connect with the brand. The collaboration is also expected to reinforce Midea’s position in Nepal as a brand associated with smart, modern, and convenient living.