Banking News – With the growing influence of digital advertising and influencer marketing, a new AI-based platform, “Inmark AI,” has been formally launched with the objective of modernizing collaboration between content creators and commercial brands. The platform was unveiled at a special program organized in Kathmandu as an “all-in-one operating system” designed to organize the creator economy and digital marketing.

The creator economy, which has already grown to a global size of more than 400 billion dollars, is still largely dependent on manual processes in Nepal and around the world. Content creators have been enduring the hassle of sending messages on social media to get sponsorships, seeking personal access, and negotiating remuneration. On the other hand, it is very difficult for brands to identify creators who exactly match their products and target audiences and to coordinate manually with hundreds of creators. Inmark will work to end all these complications and directly connect creators and brands with the help of data and AI intelligence.

The company has stated that content creators will not have to waste time looking for work after joining Inmark. The platform’s AI will analyze a creator’s content style, past campaigns, and audience to directly deliver their profile to suitable brands. Additionally, AI will facilitate scriptwriting, content optimization, SEO, and automated reporting. Since pricing, contract terms, and intellectual property rights of content remain secure on the platform, creators can earn regular income through brand collaborations, rising above traditional platform monetization.

In the current context where traditional advertising styles have shifted toward content marketing, this platform will be equally effective for brands and marketing agencies. The system has been arranged so that AI will prepare campaign briefs and hashtags just by brands recording a video or voice note. Additionally, based on an “AI Fit Score,” creators who exactly match the brand’s budget and target audience will be recommended. Brands will be able to audit at once through AI whether videos made by hundreds or thousands of creators are according to the designated brief and script. The company claims that this will ensure the advertisement reaches the right audience and provides an appropriate return on investment. Both creators and brands can avail this service through Inmark AI by doing a “one-click” login through their social media accounts.